RIP Stephen Wilhite, genius coder, inventor of the .GIF, fallen to COVID. One of the great contributions to the web. If you wonder why here - he was a well-known, dedicated railway modeller! And if you want to remember him properly - honour his request to pronounce it .JIF, not .GIF!
He may have invented it, but it's still wrong In English, G followed by short I is always hard (gilt, gift, gimbal, git), except in some foreign loan-words (e.g. gin) The acronym is for Graphics Interchange Format, and the G in graphic is hard.
Hair splitting at its finest. Since Stephen invented the GIF, I think he has earned the right to have it pronounced his way.