Someone got paid £50,000 for this? Who thought it was a good idea? What's wrong with the original? The original creator hates the new one as well. https://www.theguardian.com/artandd...reen-makeover-mess?CMP=Share_AndroidApp_Other
I mean the red NR logo is still in use widely so I don’t see the need for a new one at all, let alone this new abomination.
All things considered, if you're just using a recoloured version of the original why are you even bothering?
Imagine having to replace all of the station and road signs, I remember them saying there would be a small rebrand with little to no cost, absolute nonsense. Couldn't put it better myself (also I like you're profile photo) Because the UK government wants to be all green and eco friendly by not electrifying the railway, I wouldn't be surprised if they make all the trains lime green and say that they bought back BR Green. So true.
It's not the new GBR Logo It's recoloured for an Advertising Campaign by the RDG Trade body. The Red logo is still the colour for signage. Needs more flag for GBR
Yes, this is just a temporary adulteration for something with supposedly green credentials. I saw all the clickbait headlines too, but the articles didn’t really explain much about what it was for, just that the guy who designed the original didn’t like it.
Oh damn, why the Hell everything in the World must be Green? It just sucks. The world does not get greener if everything and everyone in this World (called "BLUE PLANET") paints green or turns to green ... ok, only for "greener" visibility. I hate green color..in such times ...
It's a tragic misuse of my favourite colour and one of our most iconic emblems. Can't think how much non-water based ink, woodland, and China clay (in glossy brochures) and electricity is used for these green rebrandings...
Yes - TfL do it a lot for advertising campaigns and events such as pride. Station signage etc is usually unchanged, or a temporary vinyl placed over some station roundels. British Airways have done a few logo recolouring's over the years, with the Dove and the new Blue A320, Doing a modified logo is a common marketing technique
The roundel is a different color depending on the transport type. TfL use it on busses, Overground, Underground, taxis, river boats and the Airline etc, all in different colours (I think there's about 13 different schemes in use)
£50,000 just for a new colour scheme logo? "50 grand for a half days work." - Boris 'The Blade' Yurinov
Sounds about right for a design studio on a "government contract" If it's government or council you add 200% on the margin
Oh now that definitely sounds like something from Yes,Minister. I can practically hear Sir Humphrey's epic speech defending wasting £50,000 on that. Brilliant writing, and so, so relevant in 2021.
Unlikely, but it's a great headline for cheap newspapers to throw out there. More likely there was an in-depth consultancy on the whole project and the design's most prominent element has been singled out amongst probably months of work for a whole team, defining strategy, brand guidelines and stacks of other creative for what's going to be a national campaign. I'm sure the agency has quoted high because they know that there will be loads of people involved on the Government's side, all trying to justify their existence and slowing the progress down, but this probably isn't a lone design student in a flat who's taken £50k and emailed them back a JPEG of the logo in a different colour.
It's Not GBR but Rail Delivery Group - and suspect £50k is for the wider campaign design work - because guess what skilled labour is expensive
I would have preferred Blue, or keep the red. Why change all the different colours??? Also £50K is an absolute Joke….
Because it's a variation for an advertising campaign - for everything else the logo is staying put. and for those that are not away - for corporate design £50k is pretty cheap - I mean it's the same as a salesman's company BMW .
correct - its a Rail Delivery Group (the industry trade body) advertising campaign to tie in with the COP26 Conference
Terrible. The original designer just said Use one colour. £50000 of public money down the drain. Also the logo is just for an advertising campaign
I quite like the green tbh. The best colour for it out of them all though is white on a blue background. Wasn’t the original version white on a red background?
how is this a big deal?? I prefer the new one. Old one is a bit too boring and looks like a logo of a cemetery. imo
The (highly iconic and instantly recognisable within the UK) British/National Rail logo hardly looks like a "Cemetery Logo" at all. Firstly it isn't grey - it has a nice red on white (or inverted) design, and has meaning - representing the running directions of two tracks. Cemetery logos? "Just, stick a grey gravestone on it and go home."
The new one is simply for an ad campaign. the old logo is in fact not a cemetery and is perfectly fine, because it’ve recognised it all my life. also thought I would echo trainsimplayer post from above. It is not like a cemetery because they have no colour to them, whilst the base colour for the original double arrow is red. I suggest you go to your local cemetery first, @algomarsale , then go to your local station
Don't mind the green at all, it's an adaptation for a specific campaign and not a new logo, else I might feel differently. Unfortunately for the original designer, when you create something for a specific contract you lose control upon submission.
For comparison - the redesign of the Pepsi globe a few years back cost $2mill Advertising campaigns will usually have a budget in the millions so this is relatively low cost. While I don't know the current rates given the drop in circulation, a full page newspaper ad, for one day and in one national paper would be about £30k So I wouldn't get too hung up on the cost. Also this is not GBR's logo so is not Taxpayers cash*. The Rail Delivery group (formally ATOC) is a trade body made up of staff seconded from the TOCs - they pay the DfT to licence the logo! *Edit: LNER and Northern will have contributed, so you could argue some tax payers money is involved but divide the cost among the TOCs and you'll find it's not much money at all.