New British Rail Logo

Discussion in 'Off Topic' started by Wolfovizer, Sep 23, 2021.

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  1. Original (Red)

    51 vote(s)
    94.4%
  2. New (Green)

    3 vote(s)
    5.6%
  1. Wolfovizer

    Wolfovizer Well-Known Member

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    Last edited: Sep 23, 2021
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  2. CK95

    CK95 Well-Known Member

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    I mean the red NR logo is still in use widely so I don’t see the need for a new one at all, let alone this new abomination.
     
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  3. Tank621

    Tank621 Well-Known Member

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    All things considered, if you're just using a recoloured version of the original why are you even bothering?
     
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  4. Mat_Jam_Ca

    Mat_Jam_Ca Well-Known Member

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    Hideous.
     
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  5. Wolfovizer

    Wolfovizer Well-Known Member

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    Imagine having to replace all of the station and road signs, I remember them saying there would be a small rebrand with little to no cost, absolute nonsense.

    Couldn't put it better myself :) (also I like you're profile photo)

    Because the UK government wants to be all green and eco friendly by not electrifying the railway, I wouldn't be surprised if they make all the trains lime green and say that they bought back BR Green.

    So true.
     
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  6. fabdiva

    fabdiva Well-Known Member

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    It's not the new GBR Logo
    It's recoloured for an Advertising Campaign by the RDG Trade body. The Red logo is still the colour for signage.
    Needs more flag for GBR ;)
     
    Last edited: Sep 23, 2021
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  7. stujoy

    stujoy Well-Known Member

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    Yes, this is just a temporary adulteration for something with supposedly green credentials. I saw all the clickbait headlines too, but the articles didn’t really explain much about what it was for, just that the guy who designed the original didn’t like it.
     
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  8. JJTimothy

    JJTimothy Well-Known Member

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    Yes- change the logo that is instantly recognizeable to everyone in the UK. What could go wrong?
     
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  9. Crosstie

    Crosstie Well-Known Member

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    Haven't I seen the " roundel " in different colors?
     
  10. Tay95

    Tay95 Well-Known Member

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    Yuck! But 'going green' is the way to go in this current age so makes sense sort of
     
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  11. Der Uni

    Der Uni Active Member

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    Oh damn, why the Hell everything in the World must be Green? It just sucks. The world does not get greener if everything and everyone in this World (called "BLUE PLANET") paints green or turns to green ... ok, only for "greener" visibility.

    I hate green color..in such times ...
     
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  12. Stephen Crofts

    Stephen Crofts Well-Known Member

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    It's a tragic misuse of my favourite colour and one of our most iconic emblems.

    Can't think how much non-water based ink, woodland, and China clay (in glossy brochures) and electricity is used for these green rebrandings...
     
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  13. fabdiva

    fabdiva Well-Known Member

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    Yes - TfL do it a lot for advertising campaigns and events such as pride. Station signage etc is usually unchanged, or a temporary vinyl placed over some station roundels.

    British Airways have done a few logo recolouring's over the years, with the Dove and the new Blue A320,

    Doing a modified logo is a common marketing technique
     
  14. JJTimothy

    JJTimothy Well-Known Member

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    It's got people talking I suppose.
     
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  15. ARuscoe

    ARuscoe Well-Known Member

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    The roundel is a different color depending on the transport type. TfL use it on busses, Overground, Underground, taxis, river boats and the Airline etc, all in different colours (I think there's about 13 different schemes in use)
     
  16. TheCadManFan

    TheCadManFan Active Member

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  17. MYG92

    MYG92 Well-Known Member

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    Jeez for a minute I thought Southern redesigned this logo
     
    Last edited: Sep 24, 2021
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  18. ARuscoe

    ARuscoe Well-Known Member

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    Sounds about right for a design studio on a "government contract"
    If it's government or council you add 200% on the margin
     
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  19. TheCadManFan

    TheCadManFan Active Member

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    Oh now that definitely sounds like something from Yes,Minister. I can practically hear Sir Humphrey's epic speech defending wasting £50,000 on that.



    Brilliant writing, and so, so relevant in 2021.
     
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  20. Wolfovizer

    Wolfovizer Well-Known Member

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    Yep, that's what I've heard.

    Good one :)

    I think you mean 5000% :)
     
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  21. Wolfovizer

    Wolfovizer Well-Known Member

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    Made more sense than what is currently going on ;)
     
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  22. Gilly

    Gilly Well-Known Member

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  23. Factor41

    Factor41 Well-Known Member

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    Unlikely, but it's a great headline for cheap newspapers to throw out there. More likely there was an in-depth consultancy on the whole project and the design's most prominent element has been singled out amongst probably months of work for a whole team, defining strategy, brand guidelines and stacks of other creative for what's going to be a national campaign.

    I'm sure the agency has quoted high because they know that there will be loads of people involved on the Government's side, all trying to justify their existence and slowing the progress down, but this probably isn't a lone design student in a flat who's taken £50k and emailed them back a JPEG of the logo in a different colour. :)
     
  24. fabdiva

    fabdiva Well-Known Member

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    It's Not GBR but Rail Delivery Group - and suspect £50k is for the wider campaign design work - because guess what skilled labour is expensive
     
  25. Rail Runner

    Rail Runner Well-Known Member

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    I would have preferred Blue, or keep the red. Why change all the different colours???
    Also £50K is an absolute Joke….
     
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  26. fabdiva

    fabdiva Well-Known Member

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    Because it's a variation for an advertising campaign - for everything else the logo is staying put.

    and for those that are not away - for corporate design £50k is pretty cheap - I mean it's the same as a salesman's company BMW .
     
  27. Rail Runner

    Rail Runner Well-Known Member

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    So not the new GBR logo overall?
     
  28. fabdiva

    fabdiva Well-Known Member

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    correct - its a Rail Delivery Group (the industry trade body) advertising campaign to tie in with the COP26 Conference
     
  29. Trainiac

    Trainiac Well-Known Member

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    I'm actually a fan of the green but I'm gonna have to go with the classic red
     
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  30. Rail Runner

    Rail Runner Well-Known Member

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    Ah. My apologies. I really thought it was for GBR hahaha.
     
  31. saltychipz#3569

    saltychipz#3569 Well-Known Member

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  32. formulabee#1362

    formulabee#1362 Well-Known Member

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  33. shhweeet#4292

    shhweeet#4292 Well-Known Member

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    I quite like the green tbh.

    The best colour for it out of them all though is white on a blue background. Wasn’t the original version white on a red background?
     
    Last edited: Sep 27, 2021
  34. chieflongshin

    chieflongshin Well-Known Member

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    Surprised it's not in pride colours as well
     
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  35. Bradley

    Bradley Well-Known Member

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    green looks terrible, should just keep the old one, no point in fixing something thats not broken
     
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  36. ARuscoe

    ARuscoe Well-Known Member

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    Its for an ad campaign. Not to replace the logo on stations or tickets
     
  37. aglomarsale

    aglomarsale Well-Known Member

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    how is this a big deal?? I prefer the new one. Old one is a bit too boring and looks like a logo of a cemetery. imo
     
  38. trainsimplayer

    trainsimplayer Well-Known Member

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    The (highly iconic and instantly recognisable within the UK) British/National Rail logo hardly looks like a "Cemetery Logo" at all.

    Firstly it isn't grey - it has a nice red on white (or inverted) design, and has meaning - representing the running directions of two tracks.

    Cemetery logos? "Just, stick a grey gravestone on it and go home."
     
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  39. formulabee#1362

    formulabee#1362 Well-Known Member

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    The new one is simply for an ad campaign.

    the old logo is in fact not a cemetery and is perfectly fine, because it’ve recognised it all my life.

    also thought I would echo trainsimplayer post from above. It is not like a cemetery because they have no colour to them, whilst the base colour for the original double arrow is red.

    I suggest you go to your local cemetery first, @algomarsale , then go to your local station
     
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  40. Rybnicki

    Rybnicki Active Member

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    Don't mind the green at all, it's an adaptation for a specific campaign and not a new logo, else I might feel differently. Unfortunately for the original designer, when you create something for a specific contract you lose control upon submission.
     
  41. solicitr

    solicitr Well-Known Member

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    Refer back to the "Yes Minister" clip above. Tons of taxpayer money wasted on bosh.
     
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  42. fabdiva

    fabdiva Well-Known Member

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    For comparison - the redesign of the Pepsi globe a few years back cost $2mill

    Advertising campaigns will usually have a budget in the millions so this is relatively low cost. While I don't know the current rates given the drop in circulation, a full page newspaper ad, for one day and in one national paper would be about £30k

    So I wouldn't get too hung up on the cost. Also this is not GBR's logo so is not Taxpayers cash*. The Rail Delivery group (formally ATOC) is a trade body made up of staff seconded from the TOCs - they pay the DfT to licence the logo!

    *Edit: LNER and Northern will have contributed, so you could argue some tax payers money is involved but divide the cost among the TOCs and you'll find it's not much money at all.
     
    Last edited: Oct 14, 2021

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