Tsw4 - About That "loyalty" Discount

Discussion in 'TSW General Discussion' started by DruidsNectar, Sep 18, 2023.

  1. DruidsNectar

    DruidsNectar New Member

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    Putting aside all the comments on whether it's right to buy yet another version of TSW, I wanted to talk about the so-called "loyalty" discount.

    Generally I took such discounts to mean it was a reward for your continued support, and that such a reward would be exclusive to existing customers.

    Does that loyalty discount feel and look quite so tempting, when a new customer, having never owned a previous version of TSW, can buy TSW4 from Microsoft and Epic Games for £31.99, and from JoyBuggy (official Steam reseller) for £30.20? That makes the loyalty discount non-existent.

    Now, as these are all official stores, someone, somewhere has allowed TSW4 to be retailed at that price, and as DTG are the ones releasing "stock", as it were, I have to assume they are the ones who agreed to the prices. So, you have to question how a "loyalty" discount has been allowed to be cheapened to the point of worthless?

    Based on this, and noting how quickly TSW3 haemorrhaged price, there feels nothing to be gained by pre-ordering (unless of course you're a huge fan and have to have it on day one). As it happens, TSW3 was down to £29.99 one month after release, on Steam no less, and then down to £11.99 seven months later.
     
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  2. rennekton#1349

    rennekton#1349 Well-Known Member

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    Just be thankful there is a loyalty discount at all
     
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  3. Myron

    Myron Well-Known Member

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    wanna pay the full price? buy TSW4 Special Edition on September 26th 18:00 BST with a new account, so you know what it is like.
     
  4. Crosstie

    Crosstie Well-Known Member

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    There really are no " loyalty discounts ". The pre-order prices, early access and the other come-ons are just part of a marketing strategy to maximize initial sales of TSW4 by both old and new customers.

    Perfectly acceptable business practice. I hope it all pays off for DTG. It's certainly great from a player perspective.
     
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  5. FredElliott

    FredElliott Well-Known Member

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    Someone needs to learn how resellers work, official or not
     
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  6. DruidsNectar

    DruidsNectar New Member

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    That's the point, there isn't one - as it can be bought for £30.20 now, unless you consider £0.21 a discount.
     
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  7. OldVern

    OldVern Well-Known Member

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    As I'm getting three new routes with two additional locos on top for less than £40, I count that as a very satisfactory discount as opposed to paying nearly £50 for the Deluxe Edition.

    One new route now costs £30 and a loco pack from £12 to £15 so not even sure why we're having this debate again... :)
     
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  8. CK95

    CK95 Well-Known Member

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    Yup, whatever issues with the release strategy as a whole, you can never debate the pricing of these bundles.

    If OP wants to go through a reseller (lol) for 0.21 of whatever currency, then they should go & do that.
     
  9. Myron

    Myron Well-Known Member

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    idk what you are thinking behind that acc but the loyality discount on steam is formed of 15% discount. combining it with the other 10% discount for preorder makes it a quarter less of the price
     
  10. StrikeEagle78

    StrikeEagle78 Well-Known Member

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    I'm still trying to figure out what DTG has done to garner any kind of loyalty.
     
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  11. nepclassof84

    nepclassof84 Well-Known Member

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    With the deluxe edition your getting the upgraded game three routes and two locos for the cost of one route and one loco. There’s also a discount to boot.

    I don’t understand the problem
     
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  12. stujoy

    stujoy Well-Known Member

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    Well, I preordered and got no discount at all because to qualify for the discount on PS5 you have to be loyal to PS Plus (as in be a PS Plus subscriber) and not be a long-standing buy everything TSW player. So, there is no loyalty discount, there is a discount that you may or may not be entitled to based on arbitrary factors as dictated by your platform of choice and circumstance, and as that PS discount is based on being part of a paid subscription service it isn’t really a discount at all. DTG will say it is the best they could obtain but the marketing and FAQs put the PS Plus membership criteria in the small print (albeit in a large font) separate to and below the discount amount boxes. They shouldn’t call it a loyalty discount or imply that loyalty has anything to do with it.

    This is quite separate to the perceived value of the initial TSW4 packages with or without a discount as they appear to be quite reasonably priced to me, so I’ll step down from my soapbox now.
     
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  13. Crosstie

    Crosstie Well-Known Member

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    There can't be a loyalty discount if everyone gets it, even if they've never bought a DTG product before in their life. Plus it's not the same for everyone. It's really just semantics but let's call it a goodwill gesture. Then we're all happy.
     
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  14. StrikeEagle78

    StrikeEagle78 Well-Known Member

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    DTG goodwill gesture: Give us more money and maybe we'll fix some stuff :D
     
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  15. DTG JD

    DTG JD Director of Community and Marketing Staff Member

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    Hey - just wanted to add in a bit of context here. We've worked with key distributors with a recommended discount, running parallel with other platforms. The website linked has made the decision to add additional discounts to their offering, independently.
     
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  16. Scott295

    Scott295 Well-Known Member

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    I think most of us appreciate that with or without the discounts (25% is a great discount) the deluxe edition is exceptional value for money. Saving a few pence elsewhere isn't going to change that.
     
    Last edited: Sep 19, 2023
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  17. DruidsNectar

    DruidsNectar New Member

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    And you too are missing the point. You are not getting a loyalty discount. Those who have never owned the game can get the same savings and extra content for the same price as you - so how are you justifying the loyalty discount?

    A loyalty discount is a discount above and beyond what new owners will get, if you're not getting anything extra to those new owners you're being deceived.

    I guess the reason why you're
    is because you don't understand the word "loyalty". Companies love people like you, because random numbers in front of % symbols must be a good thing, right?
     
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  18. DruidsNectar

    DruidsNectar New Member

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    Yes, any discount is better than nothing. but if the same discount applies to everyone it is not a loyalty discount, it's just a discount, meaning any mention of the word discount is deception, and essentially false selling (it's certainly not ethical).
     
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  19. DruidsNectar

    DruidsNectar New Member

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    That's really helpful to know, but it really does diminish any "loyalty" to true fans. As you will surely be aware, loyalty means giving your dedicated fans something extra, or something special. If you allow other companies to "cheapen" that loyalty, how do you think it makes your fans feel? Even you must realise this is not a good stance on many levels, it certainly doesn't celebrate loyalty, it doesn't promote pre-orders (you lost my sale, I was really excited by the scenario editor), you could have imposed conditions preventing resellers from breaching a specific lower limit - by pounds, not pennies. Die hard fans will buy whatever, loyal fans with commitments will take a considered approach, and the rest will resort to whatever works for them (wait for sales, buy from key shops...).

    Perhaps in future, loyalty benefits should include exclusive items that will neve be available to those who have not bought before. That way resellers can sell for pennies, but true fans can really be rewarded in honesty.
     
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